The Three Axioms Of Authenticity

Recently, I've been reading "Authenticity" by James H. Gilmore and B. Joseph Pine II. It is a great read and I highly recommend it. Here's a snip it from their book.

Axiom 1
If you are authentic, then you don't have to say you're authentic.

Axiom 2
If you say you're authentic, then you'd better be authentic.

Axiom 3
It's easier to be authentic if you don't say you're authentic.

Food for thought church...

Life Is Going To Have To Change...

This is an extremely personal post. For all of my friends, relatives, and co-workers who might read my blog please be praying for me. There is a huge opportunity on my plate that needs much prayer. I need the Lord's wisdom and guidance. At this time I can not share the details of what I'm talking about, but please be lifting me up in your prayers.

Sell Out...

"Consumers will pay a premium for authenticity, but there comes a point (which differs, depending on the individual) when they trade off the real for a more available, cheaper substitute with sufficient quality."
- James H. Gilmore & B. Joseph Pine II

I wonder if we, as Christ followers, ever act like this? Do we ever trade off the real for the cheaper substitute?
Shoot me your thoughts. Let's converse.